Before you spend another month on marketing, find out exactly what is stopping your practice from ranking. No guesswork, no vague scorecards.
Built for private practices, multi-location dental groups, and specialty clinics.
Know what to fix first
Findings you can verify
A dental SEO audit is a structured examination of everything affecting whether your practice appears when patients search. It covers the technical health of your website, the quality and depth of your treatment content, your local presence across Google and directories, your review profile, and how you compare with the practices ranking above you.
Done properly, it does not produce a hundred page report nobody reads. It produces a short, prioritized list of the specific problems costing you patients, in the order they should be fixed.
Most practices we audit are not failing because of one dramatic problem. They are losing ground to a handful of unglamorous issues that have quietly accumulated: a slow mobile site, duplicated location pages, an unclaimed directory listing, reviews that stopped two years ago.
Spending on content or ads while the foundations are broken is the most common way dental marketing budgets get wasted.
Opinions about why rankings are flat get replaced with evidence you can check yourself, page by page.
Knowing the actual bottleneck stops you paying for content or ads that cannot perform until something else is fixed.
Most audits reveal a few corrections that take days rather than months and can move things sooner.
A documented baseline makes it obvious whether the work that follows is producing anything.
Understanding why a rival ranks above you is more useful than any generic best practice checklist.
Recommendations are ordered by impact and effort, so the team knows precisely what to do on Monday.
Every audit is manual. Automated tools inform it, but a person who understands dental practices reviews the findings and decides what actually matters for you.
Speed on real mobile connections, crawlability, indexation, redirects, broken links and the structured data search engines rely on to understand your practice.
Whether every treatment you want to grow has a proper page, whether those pages compete with each other, and whether internal links point authority where it is needed.
Categories, services, hours, photos, posts, questions and the consistency of your name, address and phone across the directories that feed local ranking.
Volume, recency, sentiment, response rate and how your profile compares with the practices currently occupying the map pack in your area.
What the top ranking practices near you have that you do not, separated into what is worth copying and what is not worth the effort.
A ranked list of fixes with the reasoning behind each one, written so your team or your existing agency can act on it without us.
From first conversation to finished plan, usually inside two weeks.
We learn which treatments matter to you, which areas you serve and what has already been tried.
We gather crawl data, rankings, local presence, review history and competitor positioning.
A specialist interprets the findings against how dental patients actually search and choose.
We present the findings live, answer questions and hand over the prioritized plan in writing.
Practice owners usually arrive at an audit with the same sentence: we are spending money on marketing and we cannot tell whether it is working. That is rarely a reporting problem. It is usually a diagnosis problem. Nobody has established what is actually limiting the results.
A good audit answers three questions in order. Can search engines reach, read and trust your site? Does your practice look established and legitimate in your local area? And when someone does land on a page, does it give them enough to pick up the phone?
Technical problems are frustrating precisely because they are invisible from the front end. A site can look perfectly professional while quietly blocking search engines, loading too slowly on a phone, or serving several near identical pages that split their own ranking strength.
These issues also tend to be the least expensive to resolve, which is why they come first in any sensible plan. Our dental technical SEO services page explains this layer in more depth.
The most common finding across dental sites is a services page listing twelve treatments in a paragraph each. That page cannot rank for any of them properly. Patients searching for implants, Invisalign or emergency care are asking specific questions and expect a page dedicated to that answer.
An audit identifies which treatments justify their own page based on what people in your area actually search for, then flags where existing pages are too thin, too generic or accidentally competing with each other.
For dental searches, the three map listings above the regular results capture a large share of clicks. Ranking there depends on relevance, distance and prominence. You cannot move the practice, so the audit concentrates on the other two: how completely and accurately your profile describes what you do, and how much credible activity surrounds it.
That includes review recency, category selection, service listings, photos and consistency of your details across directories. Our Google Business Profile optimization page covers the specifics.
You are free to take the plan and implement it yourself, hand it to your existing agency or ask us to carry it out. There is no obligation attached, and we would rather give an honest assessment than win work by overstating problems.
If the audit shows your fundamentals are already solid and the real constraint is something else entirely, we will say so. That answer is worth just as much as a long list of fixes. When you are ready, get in touch or start with the form below.
We will review your rankings, site health and local profile, then tell you plainly what to fix first.
Health related search is held to a higher standard, and so is the advice you act on. Every finding in our audits is evidence backed and independently checkable.
Audits are performed by people who work on dental practices daily, not by a generic tool exporting a template report.
Findings are explained with the reasoning behind them, so your team understands the why rather than just receiving instructions.
Recommendations reflect how dental patients actually search and choose, informed by patterns across many local practices.
We tell you when something is fine. Inflating problems to justify a retainer is the fastest way to lose a client worth keeping.
What practice owners ask before commissioning an audit.
Ask us anything about the audit process or what it would cover for your practice.
It depends on the size of the site and the number of locations. A single location practice is a much smaller piece of work than a group running six sites with separate profiles. We quote after a short discovery call so the price reflects the actual scope rather than a package that may not fit. What we will not do is give a headline price and then discover halfway through that the scope was wrong.
Typically one to two weeks from the discovery call to the walkthrough. Data collection is quick, but the manual review is where the value sits and rushing it produces the sort of generic report that helps nobody. If you have an urgent decision to make, tell us and we will prioritise the findings that affect that decision.
No. The audit is a standalone piece of work and the plan is yours to use however you like. Plenty of practices take it to their existing agency or in house marketer. We would rather be useful and be remembered than tie the findings to a contract.
It will show you the current state of the site, the local profile and the competitive position. That usually makes it obvious whether the work being paid for is having an effect. We report what we find without editorialising about another agency, and you can draw your own conclusion from the evidence.
No. Tools are used to gather data, because crawling a site by hand is not sensible. The analysis is manual. Automated reports flag hundreds of issues with no sense of which three actually matter for a dental practice in your market, which is why they so often get filed and forgotten.
Access to your website analytics and Google Search Console, management access to your Google Business Profile, and a short conversation about which treatments and areas matter most. If you do not have some of those set up, we will help you get them in place first, because they are needed regardless.
Yes, and groups usually benefit most. Multi site practices tend to accumulate duplicated location pages, inconsistent business details and profiles that compete with each other. Those problems are hard to see from inside the business and often account for a large share of lost local visibility.
Usually, though they are different problems. New sites are more often held back by missing content, incomplete local profiles and no review history rather than by technical debt. The audit adapts to what is actually there instead of running through a fixed checklist.
The standard audit focuses on organic and local visibility. If you are running paid campaigns we can review how the two interact, since ads and SEO often target the same terms without anyone checking. Our dental PPC services page covers paid search in more detail.
Then you have spent a modest amount to confirm your foundations are sound, which is genuinely useful information. In that case the conversation shifts to where growth will actually come from, whether that is content depth, reviews, paid search or something outside marketing entirely such as how enquiries are handled when they arrive.
Send us your details and we will review your rankings, site health, Google Business Profile and reviews, then come back with the specific issues costing you patients.
Tell us about your practice and we will come back with where you stand and what to fix first.