We work with dental practices only. That focus is why our recommendations start with your treatments and your capacity rather than a generic marketing playbook.
Built for private practices, multi-location dental groups, and specialty clinics.
No competing industries
Not impressions or clicks
A generalist agency has to learn your industry on your budget. They will ask what your customers search for, how long a treatment decision takes, and why some enquiries convert far better than others. Those are reasonable questions, but you are paying for the education.
Working only with dental practices means we start from the answers. We know that implant enquiries behave differently from hygiene bookings, that emergency searches convert immediately and elective ones take months, and that the fastest gain for most practices is fixing a neglected local profile rather than launching anything new.
It also means we will sometimes tell you not to spend. If your enquiries are already outpacing your ability to see patients, more marketing is not the answer, and saying so is more useful than selling you a larger retainer.
Marketing is only one input. We are interested in the whole path from search to booked appointment.
We establish what is actually limiting growth before recommending anything, because the constraint is often not where practices assume.
Work is ordered so the changes with the largest effect happen first, rather than delivering whatever is easiest to invoice.
A missed call is a lost patient regardless of ranking. We look at what happens after the phone rings, not just before.
Generating demand you cannot serve creates poor reviews. Campaigns are paced against the appointments you can actually offer.
You see what did not work as well as what did. Selective reporting is how agencies lose trust and clients lose money.
No long lock in. If we are not producing value you should be free to leave, and that keeps the incentives correct.
Most practices need two or three of these rather than all of them. We will tell you which.
Organic and map visibility for the treatments you want to grow, built on technical health, treatment content and local signals.
Ongoing optimization of the profile that generates a large share of local calls, including categories, photos, posts and reviews.
Campaigns for urgent and high value treatments, measured against cost per booked patient rather than clicks.
Content that answers what patients ask before booking, reviewed by your clinicians for accuracy.
An ethical, sustainable process for earning recent reviews and responding to all of them professionally.
Fast, accessible sites that make booking obvious, because visibility without conversion simply raises your cost per patient.
Clear stages, regular contact, and no mystery about where the budget goes.
We learn your goals and capacity, then examine what is currently limiting new patient flow.
You receive a sequenced plan with reasoning, so you can question it before anything begins.
We implement in order of impact, keeping you informed rather than disappearing between reports.
Monthly reporting against appointments, with the plan adjusted as results and capacity change.
Most practice owners have been disappointed by an agency at least once, usually in one of three ways. The reporting described activity rather than results. The strategy was clearly a template with the practice name inserted. Or the relationship was fine until the person who understood the account left.
It is worth being direct about what to look for, even if that makes it easier to compare us unfavourably with someone else.
An agency that talks primarily about rankings, impressions and traffic is measuring inputs. Those matter, but they are not the point. The question that matters is how many new patients arrived, for which treatments, at what cost.
If an agency cannot explain how it will track calls back to campaigns, it will not be able to tell you what worked. Most dental enquiries arrive by phone, so a setup that only counts form submissions is measuring a minority of the outcome.
A useful answer is specific and sequenced. It might be that your treatment pages are too thin to rank, or that your profile categories are wrong, or that the site loses a third of mobile visitors before it loads. Each of those leads somewhere concrete.
A less useful answer is a package of activities delivered monthly regardless of what your practice needs. The tell is whether the diagnosis comes before the prescription.
Nobody controls search rankings, and guarantees are usually built on terms with almost no search volume. An agency promising first position for competitive dental terms in a set timeframe is either misunderstanding the work or hoping you will not check.
What can reasonably be committed to is the work itself, the reasoning behind it, honest measurement and a clear explanation when something does not perform. That is a lower ceiling on promises and a considerably higher one on outcomes.
We would usually suggest starting with a dental SEO audit, because it gives you a documented baseline and a prioritized plan whether or not you continue with us. Several practices have taken that plan to their existing agency, which is a perfectly reasonable outcome.
If you already know what you need, our dental SEO services and dental PPC services pages cover those in detail, or you can simply get in touch and describe the problem.
We will review your current marketing and tell you what would produce the most patients soonest.
Marketing healthcare carries obligations. These are the standards we hold to, including when it costs us work.
We work exclusively with dental practices, so recommendations come from patterns observed across many practices rather than from general marketing theory.
Clinical content is written for review and approval by your dentists, because accuracy in health content is not something an agency should decide alone.
Our advice follows documented platform guidance rather than tactics that work until they trigger a penalty or a profile suspension.
We will not guarantee rankings, invent case study figures, buy reviews or use pressure tactics on patients. If that costs us a pitch, it costs us a pitch.
What practice owners ask before appointing an agency.
Ask us anything about how we work or what your practice needs.
Yes. The local expertise matters most for competitive analysis and understanding a specific market, and that research is done fresh for every client regardless of location. The underlying work, technical health, content, local profile optimisation and reviews, is the same discipline anywhere. What we do avoid is taking on two practices competing for the same patients in the same area, since we cannot serve both properly.
No. If we work with a practice in a given area for a given treatment set, we will not take on a direct competitor targeting the same patients. It is impossible to act in both clients interests when they are bidding for the same searches. If you enquire and we already work with a nearby competitor, we will tell you rather than taking the work and managing the conflict quietly.
We prefer arrangements you can leave. SEO and content need a reasonable run to show results, typically several months, and we will be clear about that up front. But locking a practice into a long contract mainly protects the agency from the consequences of underperforming. If the work is producing patients you will want to continue, and if it is not you should be free to stop.
A named strategist who knows your practice, supported by specialists for technical work, content and paid search. You will not be handed to a different account manager every quarter, and you will not be sold by one person then serviced by someone who has never read the proposal. If the named person changes, we will tell you before you notice it in the quality of the work.
It varies enormously with your market, growth ambition and current position. A more useful approach than a percentage rule is working backwards from what a new patient is worth for the treatments you want to grow, then deciding what acquisition cost remains comfortably profitable. We would rather start smaller, prove cost per patient, and scale into what works than propose a large retainer before anything is measured.
Often that is the most effective arrangement. An in house person knows the practice, the team and the patients far better than any agency will, while we bring specialist capability and time. We can take the technical and specialist work while they handle brand, social and patient communication. Clear division of responsibility matters more than who does what.
Then the most useful thing we can offer is an independent audit rather than a pitch. It gives you a documented view of your current position that you can use however you like, including to have a better informed conversation with your existing agency. Several practices have done exactly that and stayed where they were, which is a legitimate outcome.
It depends on where the constraint currently sits. Profile and technical fixes can affect call volume within weeks. Content and competitive rankings take months. Paid search can produce enquiries within days but stops when spend stops. Any agency giving you a single timeline before examining your situation is guessing, and you should treat the confidence as a warning rather than reassurance.
Yes. Your website, content, ad accounts, tracking and data belong to you throughout and afterwards. We set up accounts in your ownership with us as managers rather than the reverse. Agencies that retain ownership create switching costs that have nothing to do with the quality of their work, and we would rather be kept for better reasons.
Mostly diagnosis and setup. We audit the current position, install or verify tracking so results can be measured, agree priorities with you and begin the highest impact fixes. You should finish the first month knowing precisely what is limiting growth and what the plan is. If anything in that plan does not make sense, we would rather you challenge it then than six months later.
Send us your details and we will review your current marketing, rankings and local presence, then come back with an honest assessment of what would produce the most patients soonest.
Tell us about your practice and what you are trying to grow.